An event promoter's life is full of strategy, adventure, and numerous rare opportunities for both professional and personal development. Get going now because events are predicted to rise at a rate of 4% over average through 2026.

If you love to plan and execute the unexpected then event promotion may be the perfect career for you. In this guide, we will take you from beginner all the way up to experienced professional including everything from event marketing strategy to building your business.

Event promoters are the face of their business, especially when it comes to working with clients. But this isn't just an exciting job title or a way to help people have a good time. If you're up for a challenge, an event promoter could be the right fit for you. Jump into this career and make events happen!

Are you interested in becoming an event promoter? If so, this article is for you. It begins by providing an overview of the industry and how it works, including details on its history, trends and future growth prospects. You'll learn about how to run a successful event promotion business from home or abroad by organizing events that people want to attend. Learn how to promote your own events while building your brand as an expert.

As an event promoter, you are more than just an organizer. You are the manager of your own business and brand. In order to become a successful entrepreneur, you need to know what it takes to succeed and be prepared for the challenges along the way. One such challenge is how to get started as an event promoter? Here are some tips that will help you get started.

Are you looking for a career where you can both make a difference and have a dynamic, rewarding lifestyle? Event promotion is an exciting industry that offers many opportunities for personal development. With this guide, learn how to get started as an event promoter in just 10 steps.'


Successfully promoting an event takes time, commitment and a lot of hard work.

Here are 4 steps to help you become a successful event promoter:

  1. Choose a event

    • Perhaps you are the artist and want to publicise a fantastic band or theatre show that you are aware of.

  2. Choose a venue

    • Select a space that can accommodate at least 150 guests comfortably and still have room for a dance floor. It would be ideal if the space could accommodate up to 300 guests comfortably.

  3. Choose your audience

    • Knowing as much as you can about your target audience will help you identify who they are. It will be simpler to advertise your event the more information you can get about them.


    • Age

    • Gender

    • Occupation

    • Marital status

    • Income level

    • Education level

    • Geographic location

    • Ethnic background

    • Religious beliefs

    • Hobbies

    • Technological knowledge


  4. Get the word out

    • The venue should add this to there website and make sure they agree to promote your event to there client base.

    • Facebook seems to be the place where people hang out so fish here. Set up an event and start sharing this on groups around the area you are targeting.

    • There are many platforms now to sell tickets online and its easy they will even process your payment and sent this to your account.


    More useful articles

    How to organise a rock concert

    How to sell more tickets

    Set up a email and text pay-by-link system

    Set up your own ticketing platform


    We would like you to consider the Empress Building for your chosen venue as we do have a great website, large client base and a huge concert ballroom so download the brochure below now.